Lo.wer started in Mount Maunganui, New Zealand in 2001 and evolved from 15 T shirt designs to thousands of units distributed to over 65 stores throughout New Zealand,Tokyo and Germany and has grown to a team of employees in just a few years. The brand incorporates a mix of street culture inspired by art, music and fashion, a culture which has a lot more depth and creativity than the typical surf/street industry.

Brand Name History:
"The label’s name defines what the clothes are about - an underground subculture of rebellious urbanites passionate about fashion who have no qualms about spending their paycheques on clothes. With virtually no marketing budget we have managed to gain and sustain a huge cult following with the youth in New Zealand, with increasing internationa interest."

Who we (SouthernBrother) are to Lo.wer:
While collaborating with Lo.wer retailers in NZ we had the
opportunity to be exposed to the high level marketing and top of the line street fashion that the established NZ brand was throwing down. Back stateside we approached Lo.wer about bringing their trademark silhouettes and dynamic graphics to the US. Southern Brother now stands ready as Lo.wer's exclusive American Distributor and Hype factory. now